Meet the Woman Behind Blueland, A Brand Dedicated to a Zero-Waste Lifestyle

A few weeks ago, our Instagram feeds were flooded with the new collaboration on the market: The Blueland x Reformation Routine Kit. The collaboration fused both brands’ ethos of eliminating single-use

This "Bougie" Coat Trend Will Never Go Out of Style, and That's a Fact

I know it sounds redundant to say that this coat trend is will outlive other fleeting trends, but let me explain. When I say trend, what I'm really referring to is one specific coat that seems to come in

41 Under-$100 Sweaters From Amazon That Are Just Plain Cute

If there's one item I buy more than anything else during winter, it'd be sweaters. The rack in my closet is pretty much about to collapse in the middle due to

I Told My Friends to Try These 6 Easy Trends This Season

When it comes to fashion these days, items that are simple and easy are of utmost importance for many. So when my friends ask me for advice on what trends to try

The One Ankle Boot Style That's In It for the Long Haul

You can’t deny the power of the perfect pair of black ankle boots. But we don’t really need to go on and on about how they’re a staple—you already know the

The 8 Most Important Shoe Trends of Winter 2020

While it just seems like fall started only a minute ago, winter is officially around the corner and in true Who What Wear fashion, we're here to report on the newest

11 Celebrity-Approved Bodysuit Outfits to Wear Right Now

As we bring our wardrobes into the colder months, we’re not letting go of one of our favorite wardrobe essentials—the bodysuit. The style staple is one that can take you through the

8 Times White Outfits Made a Political Statement, Including VP-Elect Harris

On Saturday, Vice President–elect Kamala Harris joined a long list of women to use fashion as a political statement. In her victory speech after becoming America's first-ever female VP, she wore a head-to-toe

13 Cute Ways to Style Your Uggs This Winter

If you live somewhere with cold winters, odds are you own a pair of Uggs (or something). Though the cozy shoes were once considered a fashion “don’t” and perhaps a shoe style

The 3 Most Strategic Beauty Buys for Your Sign, According to an Astrologer

We'll be honest—as fun and exciting as it can be to embark on a beauty shopping expenditure, sometimes, it feels like a lot of freaking work. With so many products and

The Best Wool Coats to Shop Before It Snows

How's your outerwear collection right now? Is it all stocked up with the best wool coats, faux-fur jackets, and affordable shackets? If you answered good and yes, respectively, you're way ahead of

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