Curél actually got its start in the United States in 1984, but the Kao Corporation in Japan acquired Curél Skincare from Bausch & Lomb in 1999. From there, Curél began making products specifically

Welcome to I Tried It Month, where we’ll be publishing a new fashion, beauty, or wellness article every day in January that

Doing my own hair has always been a challenge. Back in high school, I used to flat-iron it every day because I always believed straight hair was more beautiful. Unfortunately, that ended up

Every time a new year rolls around, I make the same resolution: spend less on clothes. Seriously, this has been going on for the better part of a decade, and every

Photo:

@cocobassey

We have a question for you. When you think of the color that’s dominated both runways and social

Aïda Sané is one of those Paris-based creatives who just gets it in the style department. She's perfectly mastered that je ne sais quoi with an IG feed that's filled with effortless ensembles that are impossibly

Growing up in the midwest, I learned a thing or two about cold-weather dressing. Yet it still always comes as a shock to me when that first gust of wind comes around

What I'm about to report isn't exactly new information, but it's pertaining to a trend that has maintained its popularity for around two years now, and that's worth documenting. The trend is crew

Photo:

@theophilio; @hanifaofficial; @rezekstudio; @theophilio

Getting to try trends in real life and basically shop 24/7 is nice, but one of the most rewarding

It may take a minute to actually dig it out of the depths of your closet, but it's finally time for the humble vest to shine. On the laundry list of

Casting our minds back to the start of the year, it seems almost impossible to believe that we spent the first few months of 2021 in strict lockdowns. We were living exclusively in ultrasoft

If you're a Who What Wear Beauty regular, you're likely already familiar with my 73-year-old, *very* badass mom, Elise Marquam Jahns. And if you're new to the vertical, welcome! My mom