Welcome to our newest editorial initiative, Who What Wear Spotlight, where we'll be using our editorial platform, social following, and ad inventory to turn the spotlight on small businesses that need

There are things you need, and then there are things you need. Whether it's lightbulbs and LaCroix or leather cleaner and lip balm, odds are you can find it on Amazon—and

There’s no denying it: Trends beloved by the geriatric set have thoroughly penetrated the fashion world. Our senior editor recently shared seven (count ’em) current trends that are grandma-approved. I’d like

It's weird to start thinking about fall outfits when we barely wore any summer ones this year, might as well accept it. Making the summer-to-fall transition seamlessly is quite the challenge, so we'll

Most Wantedis a weekly series in which one Who What Wear team member or friend of the brand will share the top 25 finds on their current wish list.

When shelter-in-place

DON'T: Cake on your makeup. Instead, allow the skin to breathe, heal, and be in as natural of a state as possible. 

DON'T: Pick your skin. "If the pimple is popped,

It's finally autumn, and due to the cool-ish weather here in L.A., my fall wardrobe has actually started to get some real action. Jeans have replaced my shorts; I'm throwing blazers

Cindy Crawford's style in her 50s is the epitome of California cool—which shouldn't be surprising considering that she lives in Malibu. She knows exactly how to put together outfits that are chill yet

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There aren't many redeeming qualities about the year that shall

My wardrobe in the fall really comes down to just a few essentials. What makes the cut? Well, topping the list is thin turtlenecks, black jeans, cardigans, blazers, and a solid

Not too long ago, Urban Outfitters came out with its collaboration with iconic '80s brand Laura Ashley. I'll be completely honest, it wasn't until I showed the pieces to my mom and