31 New Zara Items That Are Sending Me Into a Tizzy

Apologies if we've bombarded you with so many fall trend ideas, but we're just that excited about the new season on the horizon. We've already taken cues from runway shows,

5 Eye Makeup Tricks That Will Actually Take Years Off Your Face

If you've ever followed a YouTube makeup tutorial to a T only to look in the mirror and realize it's a straight-up no-go on you, your eye shape might have had

I'm Most Often Complimented on My Lashes, Lips, and Perfume—Here's the Reveal

Even though I've been a beauty editor for just over three years now (which, honestly, still makes me fairly green), I'm still surprised when people actually care and ask about what I've

I'm a Beauty Snob on a Budget, and These Holy Grail Products Are Finally Cheaper

I might not be a beauty editor, but that doesn't mean I don't have strong preferences about the products I use. While there is nothing wrong with a good drugstore beauty haul,

35 Pretty Tops to Wear With All Your Black Jeans This Fall

If you pretty much live in your black jeans come fall, this story was written for you and you only. As someone who humbly wears the same pair of straight-leg jeans on repeat

J.Lo Brought Back the Leggings That She Says Make Your Butt Look Good

Jennifer Lopez is among the most fitness-devoted celebrities in Hollywood, so you can bet that we'll always take notes on her sneakers and workout outfits. Her latest gym outfit features a familiar brand: Niyama

You May Have Never Heard of This NYC Brand, But Bella Hadid and Dua Lipa Have

Welcome to our newest editorial initiative, Who What Wear Spotlight, where we'll be using our editorial platform, social following, and ad inventory to turn the spotlight on small businesses that need

French and California Women Agree—These 7 Fall Staples Are Elite

California style is known for its casual and everyday appeal while French style is revered for its effortless chic vibe. Given that the laid-back approach of the West Coast has become a lot more relevant

I'm Completely Addicted to This $4 Highlighter Thanks to My 71-Year-Old Mom

Nestled alongside my collection of Chanel, Charlotte Tilbury, Nars, Westman Atelier, and Dior, you'll find a

I Asked a Celebrity Stylist What to Buy and What to Skip This Fall

Everyone you speak to will have their own opinion on what’s worth buying, skipping, wearing, and holding off on for the coming season. I know I have some thoughts—in fact, so many—as

8 Face-Mask Mistakes I've Learned the Hard Way Not to Make

It's hard to say when the day will come that we're all used to wearing face masks, but based on my experience, we're not there yet. They can be very awkward

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