The Up-and-Coming Brand That's Creating the Best Basics

The world of fashion basics hasn't always been a particularly exciting one. Historically speaking, a sensible sweater and layering vest weren't exactly considered the height of sophistication. But over the last

I Spent Hours on Etsy and Found All the Cutest Hidden Gems

In case you haven't heard, Etsy sales blew up last year during the peak of the pandemic, but as Bloomberg reported, the retailer's popularity is "no flash in the pan." New

These 23 Products Went Viral on TikTok This Year, and They're Worth the Hype

It's no secret that in the past few years, TikTok has blown up as the top social media app to go-to for discovering trends and simply finding enjoyable content. I hate

5 Really Great Ideas for Looking Chic in 2022

The trend cycle used to last six months to a year but now looks go in and out of style in weeks. While the temptation to buy into each passing trend is very real,

My Holy-Grail Moisturizer for Dry Skin Is Surprisingly Found at the Drugstore

Let me introduce you to my holy-grail moisturizer: Neutrogena's Hydro Boost Gel-Cream. This drugstore find never fails me when it comes to saving my dry skin. It's a lightweight and cooling

These 24 Products Went Viral on TikTok This Year, and They're Worth the Hype

It's no secret that in the past few years, TikTok has blown up as the top social media app to go-to for discovering trends and simply finding enjoyable content. I hate

These 30 Products Went Viral on TikTok This Year, and They're Worth the Hype

It's no secret that in the past few years, TikTok has blown up as the top social media app to go-to for discovering trends and simply finding enjoyable content. I hate

Getting Baby-Smooth Skin Is Easier Than You Think—Here's Your Step-By-Step Guide

There are lots of pros to using an at-home dermaplaning tool. If you have a lot of vellus hair, aka peach fuzz (raises hand), you can expect all of that to

We Identified the 9 It Nail Colors for 2022, and Yep, They're Ridiculously Good

I don't know about you, but I never get nail fatigue. In fact, as much as I love buying new makeup, switching up my skincare routine, or trying something different with

Gift Guide Haul: All the Best Presents From Nordstrom, Shopbop, and Net-a-Porter

This time of year, every retailer is vying for our attention, hoping that their selection is the one that stands up to the rest. But after spending one too many hours

The Famous Hermès Bag Every Fashion Person Is Wearing—and It's Not a Birkin

Fun fact: I’m not even supposed to be writing this story right now. Earlier in the week, I was doing a little Instagram research for another handbag roundup when I realized

I'm Nosy, so I Asked the Entire Who What Wear Team for Their Favorite Basics

As one of the newest members of team Who What Wear, I have a lot of questions. One of the things I was most excited about when getting ready to start