Havaianas joins forces with Fortnite

a collaboration featuring both footwear and in-game content. 

The Havaianas x Fortnite collection includes three colorful flipflop styles with prints referencing some of the most recognizable elements from the game, such as the Unicorn Llama Pickaxe and the Battle Bus.
 
As part of the partnership, Havaianas has also created its own flipflop-shaped map – the Havaianas Summer Island – in Fortnite, where gamers will be able to play hide and seek in a completely new environment. The island features a Brazilian-inspired beach and a more built-up, urban zone that merges into an Asian-influenced space, before leading up to a forest and a European-style castle.

First launched in 2017, Fortnite rapidly grew into a global gaming phenomenon and now boasts more than 350 million registered players around the world. The free-to-play game is no stranger to collaborations, having already hooked up with everyone from DC Comics, the NFL, and DJ Marshmello, to Nike Air Jordan and Uniqlo, for partnerships that have included in-game content, real-life products, or both.
 
Havaianas is also famous for being a serial collaborator and has already dabbled in the world of video games with flipflops featuring Pokémon and beloved Nintendo mascot Mario in the past.
 
The partnership with Fortnite, however, with its combination of in-game content and physical products, builds on a growing trend that has seen fashion brands carving out marketing opportunities in the $162 billion gaming industry by diving headfirst into digital content creation.
 
Louis Vuitton, for example, designed skins for mobile game League of Legends in 2019, while hit Nintendo Switch island life simulator Animal Crossing: New Horizons has been graced with custom designs from the likes of Valentino, Marc Jacobs and Anna Sui since it launched in 2020.
 
Havaianas x Fortnite flipflops are available to purchase online and in store from now until July. The Havaianas Summer Island map is already open for Fortnite players.