The health situation has prevailed over Barcelona Bridal Week. The trade fair, with its
attendant catwalk shows, was scheduled to take place next June, but its forthcoming hybrid edition has now been suspended due to the international travel restrictions affecting most of its foreign visitors.
Organiser Fira de Barcelona has just confirmed the news. It told radio station Cadena SER that 75% of the event’s participants come from outside Spain. A powerful argument which, after consultations with industry stakeholders, led the organiser to cancel the event for the dates initially planned. Fira de Barcelona is currently exploring alternatives, in order to find a suitable solution and format to stage the event before the end of the year.
Times are tough right now for Barcelona Bridal Week. Last April, after a four-year partnership, Swiss cosmetics company Valmont ended its collaboration with the Barcelona event. In the absence of a main sponsor, the event therefore reverted to its original name: Barcelona Bridal Week.
After postponing the dates of the most recent edition, held in hybrid format due to the Covid-19 pandemic, the event expected to adopt a format similar to that of its summer 2020 edition, staged in partnership with La Fura des Baus. The Barcelona Bridal Week catwalk shows were scheduled on June 15-19, while the trade event was set to take place on June 18-20.
Barcelona Bridal Week’s last edition featured 24 catwalk shows and some 100 exhibitors. Its recently deployed website recorded 70,000 page views and 6,000 registered buyers.