If there were such thing as “easing back into normal life post-pandemic” couture, Brock Collection might have unearthed it. The LA-based luxury women's brand, known for its breezy designs that blend
effortlessness with an edge and make opulence unpretentious, is teaming up with H&M for a new womenswear collection, launching in the U.S. on June 24.
Anticipating that a return to the days of dressing up might be a painful process after more than a year in quarantine, designers Laura Vassar and Kristopher Brock curated pieces that could pull double duty, transferring from couch to city streets without the need for a dressing room. The result is a romantic, unobtrusive set, tailor-made for H&M's mass-market approach to fashion. Combining vintage-inspired florals with bright blue denim and chunky gold jewelry, none of the pieces balk in the face of convention, nor do they intimidate—for those first wary steps back to Sunday morning bunches in an actual restaurant, they're about as ideal as it gets.
“We’re thrilled to be collaborating with Brock Collection, who are well-known for their luxe craftsmanship, impeccable fits and structures, and have quite the celebrity following," says Maria Östblom, Head of Design at H&M. "But there’s also beauty in the fact that their designs always feel down-to-earth, thoughtful and easy to wear — I believe that’s the key to their success. We want to celebrate romance and make it accessible to the many."
The collection includes spaghetti-strapped, tie-up and bishop-sleeved sundresses; crop tops and blouses; denim jeans and shirt; chic pillowy bags; cat-eye sunglasses; pointy-toed slides; a neckerchief; and several jewelry options, all yellow gold with dreamy pearl and jewel insets. The colors come in a range of cool tones, mainly blues and pinks with the occasional shock of black.
In line with H&M's commitment to ending the trend of wasteful fast fashion, all pieces in the Brock Collection are made from sustainable materials. Developed from organic linen, organic cotton, recycled cotton, recycled polyester and Tencel Lyocell, the garments come in a range of sizes for a flattering, flowy silhouette. With these sweet, subtle pieces, stepping out of sweatpants and back onto the runway—at home or outside—feels a lot less like a chore.