Savage x Fenty: Rihanna-Approved Underwear for Men Is Here

Combs would go right up and ask for a number. That’s one of the perks of being the son of Diddy, one of Hollywood’s most prolific party throwers. Combs was 11 when he spotted Rihanna hanging around at his dad’s New Year’s Eve party. “I asked her for her number,” Combs says over the phone, “and she actually gave it to me.” Combs didn’t leave it sitting in his phone, either. “You’re a little scared to hit that text,” he says, but he quickly mustered up the courage to make contact.

“What’s up? How are you?” he texted, all casual.

But he didn’t expect what came next. “She responded mad quick,” he says. So fast, it threw 11-year-old Combs off his game. “I didn’t even know how to keep the convo going.” Over a decade later, the conversations are coming easier. Combs’s crush has bloomed into a working relationship: in 2019, he started as the model and ambassador for Rihanna’s Savage x Fenty underwear line, and this year helped develop the brand’s first menswear collection.

The new Savage x Fenty menswear collection consists of a line of vibrantly hued, fat-banded boxers and boxer briefs, as well as a satin monogrammed pajama set, all of which launch on the brand’s website October 2nd. The line was originally more subdued before Combs entered the picture. Naturally, the model and rapper first saw samples—in burgundy, black, and brown—on Valentine’s Day. These were way too dull for Combs. He envisioned something much brighter: underwear with swag! Swag doesn’t come in grayscale, so Savage x Fenty underwear arrives in blue and silky red. Even many of the more conservatively colored pieces in black come with pops of bubblegum pink.