Zendaya Channeled Ariel in a Chic Shell Dress for Squarespace's Super Bowl Ad

The Super Bowl is next Sunday, and already Squarespace is offering a tantalizing tease for its game-night ad: The company tapped Zendaya to star in it, and it features her having

another high-fashion moment.

In the 10-second clip they shared, Zendaya twirls in a mint seashell-adorned dress like a true model. There's definite The Little Mermaid Ariel vibes happening with the actress's red hair. “2.13.22 ? #Squarespace presents: Everything to Shell Sell Anything,” Squarespace captioned its Instagram. “Starring #Zendaya ... stay tuned for more. ?” The plot of the commercial is a mystery for now, but it is visually alluring:

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zendaya in her super bowl ad
Instagram

Zendaya first debuted her red hair in mid-December. “It was time for a change,” Zendaya captioned the post, tagging colorist Sarah Shears of One Eleven Lounge.

zendaya with her new red hair and yellow diamond ring
Instagram

The picture sparked extra attention because of the yellow diamond ring that Zendaya was wearing on her left ring finger. Some fans on Twitter questioned whether it was an engagement ring, given that Zendaya and Spider-Man co-star Tom Holland are in a serious relationship. Others pointed out that it's actually the yellow diamond Bulgari ring Zendaya bought for herself that she has regularly worn.

“This is my splurge, my treat-myself,” she told British Vogue for its October issue interview when asked about the 5- or 6-carat-looking ring. “I do get a little employee discount,” she said with a laugh, referencing her role as a Bulgari ambassador. “It feels like it’s gonna be an heirloom, like one day I can give it to my grandchildren.”

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