Uggs never went really went away for some of us—even if we didn't exactly advertise we still wore them. Now, as Y2K fashion continues its extended takeover, a growing fashion chorus
is admitting Ugg boots are back with a shearling-lined vengeance.
Present-day Ugg wearers aren't hesitating to take their comfort shoes public, the "ultra mini" and "mini" Ugg boots in particular. They're making the rounds in Kendall Jenner, Kaia Gerber, and Gigi Hadid's off-duty wardrobes; they're also the featured style in Cher's January campaign for the brand. And the biggest mini Ugg wave is crashing onto our phones via TikTok.
"Get Ready With Me" videos on the same platform are heavily featuring mini Ugg boots as shoppers—not just Gen Z—rediscover all sorts of Y2k pieces. Demand for mini Uggs jumped 8,233.33% on TikTok from July to December 2021, according to a Clothes2Order study. At press time, the TikTok hashtag "Mini Uggs" has nearly 30 million views on the platform. ("Ugg boots," meanwhile, has 39.4 million views.)
The appeal hasn't evolved since Uggs' initial heyday, though the brand has added more celebrity spokesmodels and two Telfar collaborations to its roster since then. They're a slipper that can leave the house—or so hyper-enthusiastic reviewers across Amazon, Nordstrom, and Ugg's own site say. Mini Uggs are especially suited to days when all you want to wear are an oversized sweater, leggings, and high socks.
Our current Ugg-issance is a short, leisurely walk from one of the brand's shearling lined shoes to another. Before the ultra mini boot became a street style regular, models including Gigi Hadid, Shanina Shaik, and Elsa Hosk coordinated in Ugg's Tasman slippers last fall. Like the ultra mini boot, it has a slip-on silhouette and a pillowy sole. And like the mini boot, it's been dressed down with matching knit sets for errands and dressed up with oversized suiting for slightly more formal outings. Or, in the case of the rich and famous, for lounging between photo ops where heels are still required.
Months later, the Ugg mini boot seems to be the fashion girl's indoor-outdoor shoe of choice. We've gathered a few sites where select mini boots are still available—but sizes are selling out fast.
No shame in hitting "Add to Cart" and joining the Ugg movement: To paraphrase the soothing tones of fashion TikToker Charles Gross, luxury isn’t a price. It’s a feeling and a quality that can arise from anything you love to wear...even Uggs. And just maybe, especially Uggs.
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From:Harper's BAZAAR US