Long hair has historically been Beyoncé's signature look, but for her Ivy Park line's Valentine's Day campaign for their Ivy Heart collection, Bey went short. The brand shared photos of the
singer posing in the fashion line's red looks. Her caramel hair was styled into a bob with blunt bangs. She wears it well, as you'd expect from Bey:
The transformation comes after Bey posted a shot of herself in the Valentine's Day collection on her Instagram six days ago with her long hair on display:
Beyoncé opened up to Harper's Bazaarfor its September issue about her decision to keep much of her life private. “Throughout my career, I’ve been intentional about setting boundaries between my stage persona and my personal life,” she said. “My family and friends often forget the side of me that is the beast in stilettos until they are watching me perform. It can be easy to lose yourself very quickly in this industry. It takes your spirit and light, then spits you out. I’ve seen it countless times, not only with celebrities but also producers, directors, executives, etc. It’s not for everyone. Before I started, I decided that I’d only pursue this career if my self-worth was dependent on more than celebrity success. I’ve surrounded myself with honest people who I admire, who have their own lives and dreams and are not dependent on me. People I can grow and learn from and vice versa. In this business, so much of your life does not belong to you unless you fight for it. I’ve fought to protect my sanity and my privacy because the quality of my life depended on it. A lot of who I am is reserved for the people I love and trust. Those who don’t know me and have never met me might interpret that as being closed off. Trust, the reason those folks don’t see certain things about me is because my Virgo ass does not want them to see it....It’s not because it doesn’t exist!”