Take a guess what lone beauty product Addison Rae would need if stranded on an island? The TikTok star revealed the answer with the latest launch in her ITEM Beauty line—blush.
Blushin’ Like, a bouncy buildable cream cheek color is hitting virtual shelves just in time for spring—and Rae shared all the details with Elle.com.
Blush has always been her go-to multi-use product. “You can do it on your lips and cheeks and have this all-over tint,” she says. “I always really loved it and probably used too much…maybe it’s never too much.” Blushin’ Like's formula is smooth and buildable, making it hard to overdo.
The cloud-like product uses squalane and kiwi seed oil for hydration and a dewy finish, while cellulose provides a blurring effect. This formula makes the product super easy to dab on with your fingers, Rae’s favorite way to apply. It can also easily be smoothed on with a brush or damp makeup sponge.
The product comes in five day-to-night shades including Hot Poppy (a coral red) and deep berry, appropriately named Bad Bleep. Rae’s goal was to create shades that provided a natural-looking glow and vibrancy to the skin. In typical ITEM Beauty fashion, the formula is clean, using plant-based oils and science-backed ingredients, while ditching talc, parabens, and mineral oils. “I wanted to really be a face for bringing clean beauty to Gen Z and showing that clean is really easy to choose,” says Rae.
Just in case you ever end up stranded on an island, make sure to grab Blushin' Like. After all, Rae says it's the only product you'll need.
Blushin’ Like will be available on the Sephora app on February 7 and sephora.com on February 8. It will be available on itembeauty.com on February 15.