As much as some things change in fashion, others stay the same — like the constant change-ups at the very top, especially on the creative side.
In the first two months
of 2022 alone, we had buzzy debuts from Nigo and Matthieu Blazy at Kenzo and Bottega Veneta, respectively, as well as some exciting announcements about what's to come, like Tremaine Emory's spin on Supreme. Later this spring, we'll also be getting a new era at Emilio Pucci, under Camille Miceli's leadership.
Keep up with all the creative director hires, exits and debuts at the major fashion brands, below.
Bottega Veneta
Matthieu Blazy made his debut at Bottega Veneta during Milan Fashion Week in February, for Fall 2022, ushering in a new era for the brand. Former boss Raf Simons and partner (and creative director of Alaïa) Pieter Mulier were front row, as were Julianne Moore, Tracee Ellis Ross, Jacob Elordi, Yahya Abdul-Mateen II and more.
"I really think now it's the right time. I have enough experience and I know myself a little bit better to be able to make an objective decision and not be scared by the consequences," he told Business of Fashion's Tim Blanks ahead of the show. "It's a tough industry, but I know how to work with an atelier, I know how to work with a merchandising team. I know how the clothes are going to be translated into stock. I know how to work with a design team now. And I feel very comfortable with that. Now there is another scale, of course, like working with marketing imagery. But that's just adding something to what I knew already. So it's nice to be in charge."
Emilio Pucci
Camille Miceli is slated to present her first collection for Emilio Pucci in April. She made the jump from Louis Vuitton accessories to lead the Italian fashion house back in September. She's the first woman to hold the role.
Hugo Boss
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Hugo Boss is in the midst of a (surely quite expensive) rebrand. It had been primarilyan influencer- and celebrity-heavymarketing push — until February, when the company announced there would be a shift in the design direction as well.
On Feb. 28, the brand announced that Chief Brand Officer Ingo Wilts would leave the company "for personal reasons." (He would, however, "continue to be involved in collection-related projects until the end of December," per a press release announcing his departure.) Marco Falcioni, who had been working for Hugo Boss since 2015, would be his replacement, acting as the new Senior Vice President Creative Direction beginning on March 1. Andrea Cannelloni, an alum of the Hugo Boss creative team, would also come on as a creative advisor as well.
"I look forward to working with Marco Falcioni and Andrea Cannelloni, who both bring outstanding creative style and expertise in collection development," Daniel Grieder, CEO of Hugo Boss, said, in a statement. "We want to be a 24/7 lifestyle brand for men and for women, reach out to younger consumers and turn them into true fans. I am therefore convinced that Marco Falcioni is the perfect choice for us to develop our collections into the future. He has an absolute feel for trends and hits the zeitgeist and aspirations of the new generations. Andrea Cannelloni will in return be of great relevance when it comes to bringing our casual and athleisure business back to full scale in the upcoming years."
Kenzo
Nigo's first-ever show as creative director of Kenzo during Paris Fashion Week Mens in January drew quite the crowd, including then-couple of the moment Ye andJulia Fox. The Japanese designer's debut collection sampled the '80s revival of the '50s Americana aesthetic that the designer grew up with in Japan and married it with the work and legacy of founder Kenzo Takada. With it, Kenzo also shifted to a drop structure for releasing product, with the first capsule from this line available for purchase the day after the show.
Nina Ricci
On Jan. 31, Nina Ricci announced that Lisi Herrebrugh and Rushemy Botter would be leaving the brand after over three years at the helm, choosing to switch gears and focus exclusively on their joint brand, Botter.
"The house Nina Ricci warmly thanks Lisi and Rushemy for their poetic interpretations of the brand's collections, which brought a fresh approach and a new sense of modernity to Nina Ricci which we will continue working on going forward," a statement from Nina Ricci provided to Vogue read. No replacement has been named.
Supreme
Supreme named its first-ever creative director in February 2022: Tremaine Emory, the founder of the cult label Denim Tears. Founder James Jebbia is still in the picture, overseeing the business, but Emory's hiring marks the brand's first major move since it was acquired by VF Corporation in late 2020.
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