While the Watches & Wonders trade show in Geneva brings an avalanche of new pieces from nearly every watchmaker on the planet, none are quite as eagerly anticipated as the Crown’s.
This is despite the fact that Rolex moves at a glacial pace, tweaking sizes or swapping out bracelets and occasionally resurfacing old models. But this year, Rolex took a slightly bigger swing. Here's the big news from the brand at the biggest watch show on earth.
Pretty easy being green
Rolex’s iconic GMT-Master II is best known for its two-tone bezels and the nicknames they inspire. There’s the black-and-blue Batman, plus a whole soda aisle in the red-and-black Coke, the red-and-blue Pepsi, and the brown-and-black Root Beer. Today, as part of the industry trade show Watches & Wonders, Rolex is showing off a new GMT with a brand new color combination: green and black. If we’re taking nickname suggestions, may I submit the Heineken, Jägermeister, or even the Starbucks?
You have to stare a little longer to discover what else is new about this GMT. It becomes clear after a second: it’s a destro, which is watch jargon for left-handed. The crown and the date window have both been flipped to the left side of the case. Practical for lefties and great for the rest of us looking for a more distinctive case layout.
Long live the king