Covid-19 and the Rise of the #ChloeTingChallenge

In the future, space aliens trying to understand this moment in human history might wonder why, during a catastrophic global pandemic, so many teenage girls were posting videos about sculpting their

abs.

Over the past several months, as many people hunkered down inside, the #chloetingchallenge has flourished on TikTok. On the video-sharing app hashtags related to “Chloe Ting” clocked more than 800 million views as of mid-August. To scroll through them is to discover strange archival footage from the spring and summer of 2020 set to a barrage of pop music, where women and girls do up-and-down planks, lip sync, dance, and crack jokes about motivation. There's also earnest documentation of progress, with frequent before-and-after shots. The pandemic isn't the point, but it looms silently in the background: The videos often appear to be filmed at home, women working out alone with no more than a mat and a body.

So who is the mastermind behind this viral trend? Chloe Ting, an exuberant fitness star who was born in Brunei and later moved to Australia, according to one of her

">videos. She studied econometrics, statistics and finance, has a master's degree, and has been working out for over three years, she
">said in 2019. The oldest
">video on her YouTube channel, which now has more than 13.8 million subscribers, is from 2016 and is about fashion hacks. In more recent years, however, her free workout videos have exploded in popularity, regularly attracting over millions of views.Her most popular: "get Abs in 2 WEEKS"