We all cheer the start of “sweater weather,” but when it’s time to break out the coziest members of your wardrobe, it’s easy to underestimate how much thought goes into keeping
both winter blues and style woes at bay. Too much emphasis on function, and you could end up with a dull utilitarian lineup. On the other hand, if the focus is more on style than substance, you could be left out in the cold—literally. When it comes to crafting the perfect wintery wardrobe, technical innovation, luxe materials, and skillful design are essential—but not every maker hits all those marks. Opting for strategically and elegantly constructed items will keep you snug and chic all season long, plus offer you a return on your investment year after year. Meet the chill-fighting winter wear brands that belong on your radar, beginning with the designers behind a downy Japanese dream coat.