It has been asked in 2020: Is the sheet mask beauty’s version of the plastic straw? As we all consider our beauty footprints with more scrutiny these days, beauty companies are
feeling the pressure to put a stake in the ground about their values. This year, beauty retailer Credo committed to phasing out the cult-loved category of the sheet mask as part of its ever-evolving Clean Standard and Sustainable Packaging Guidelines, which has become an industry benchmark. By June 2021, Credo will no longer allow any sheet masks, wipes, sampling packets, and other one-time “throwaways”—especially noteworthy as the use of some of these items actually increased during the pandemic. “We realized that prohibiting these items [at Credo] would, at a minimum, keep 3,000 pounds of trash out of the landfill,” Mia Davis, the Director of Environmental & Social Responsibility at Credo, told ELLE this fall.