Fashion brands make a change for the future.
Date December 12, 2020
Beaufille Launches Sustainable Collection on New E-Commerce Site
Canadian fashion label Beaufille has released a sustainable capsule collection being sold directly to consumers on their new e-commerce website. The collection of fashion, accessories and homewares is made entirely from recycled materials and deadstock fabric. After taking a pause from regular scheduling during the pandemic, designers Chloe and Parris Gordon developed a way to directly connect with their customer while focusing on sustainable practices and reducing waste. The simple modern designs the brand is know for are highlighted with this special collection. Beaufille will return to the regular fashion calendar for fall ’21 and continue its exclusive collection in limited quantities.
80% of Arc’teryx Products to be Fair Trade by 2025
Canadian performance brand Arc’teryx has vowed to increase fair trade products 80 percent by 2025.The commitment comes as a reaction to the global garment workers’ crisis that has only intensified due to the pandemic. First steps toward this goal include converting three manufacturing facilities in Vietnam to be fair trade certified. “The people who make our products are integral to our brand, and I believe their right to health, security and fair wages is universal,” says Arc’teryx presidant, Jon Hoerauf.
Gucci’s Newly Renovated Toronto Store Has Everything for the Most Fashionable People on your Gift List
Just in time to shop for those with the most fashionable holiday wish lists, Gucci has opened it’s renovated Toronto flagship store. The luxe 8,000 square foot Bloor Street location is a destination for the Italian house’s shoes, accessories, luggage, ready-to-wear and decor. The brand’s iconic red and green accent makes these recognizable Gucci pieces particularly festive. A pair of red and green kicks make the perfect gift for a fashion lover. The Gucci flagship on Bloor Street is currently offering curbside pickup for all your holiday needs.
Harry Rosen Partners with Masai Ujiri on an Athleisure Collection
Toronto Raptors president and Giants of Africa co-founder Masai Ujiri and designer Patrick Assaraf have released a seven-piece athleisure collection exclusive to Harry Rosen. The simple and streamlined collection has “humanity” written in Ujiri’s handwriting across the chest of some of the styles. “No one expects a t-shirt to change the world, but each of us committing to look at one other as human beings and really see the humanity in everyone is a good start,” explains Ujiri. Net proceeds from the collection will go to Black Youth Helpline to provide resources and services to youth in their communities. Additionally Harry Rosen plans to increase the presence of BIPOC designers on their shelves and has announced the addition of George Sully, the creator of Sully and Son, and the founder of Black Designers of Canada.
Reformation Commits to Becoming Climate Positive
While fashion brand Reformation has been climate neutral since 2015, the company has made a public commitment to do more. By 2025, Reformation plans to be climate positive and will be making its plan publicly available to inspire other companies. The commitment for change rests on three main factors: reducing emissions, insetting and regenerated fibres. Together the changes implemented to the brands processes will propel plans to make an overall positive impact. And if you’re looking to shop today, Ref’s winter sale is on now with prices up to 40 percent off.