Dyson supports new hairstyling talents

From Supersonic™ and Dyson Airwrap™ to the latest object of desire, the Dyson Corrale ™ hair straightener, the tools used for all types of styling reduce drying time and are the solution to the problem of excessive heat, which causes dull, limp, and damaged hair.

With the talent scouting project made in collaboration with Vogue Italia, the brand wants to take another step forward. Dyson believes and supports talents, the creative minds who with their vision can help write a new chapter in the world of hairstyling. 

How can you participate? Professionals who want to be part of the Dyson Pro Squad can share a photo on their Instagram account using the hashtag  #BeADysonTalent.

The photo must represent a "Naturally Stylish" look that highlights the natural and elegant beauty of hair characterized by a glossy, healthy texture, which is the stylistic signature of the brand and its sophisticated technological products. 

At the end of the scouting, a jury will select three talents taking into account several elements: the interpretation of the natural and elegant beauty of the hair, the quality of the hairstyle, the mood of the image, and the contextualization of the look. The jury will be formed by:

Davide Diodovich (@davidediodovich), Creative Director @ DDTheStudio and Dyson Ambassador for Italy, who will judge the hairstyling quality.

Simone Belli (@simonebellireal), makeup artist & beauty consultant, who will judge the beauty element of the shot.

Carlotta Rubaltelli (@carlotta.rubaltelli), lifestyle & beauty influencer, who will evaluate the mood of the shot.

Sofia Viganò, beauty editor, who will evaluate the consistency in interpreting the brief.

The 3 talents will be the protagonists, together with their hair looks, of a photo shoot organized by Vogue Italia. What's more, they will have the opportunity to be part of the Dyson Pro Squad, Dyson's team of hairstylists.

Read the complete rules here:Conditions for participation