Nigel TAYLOR
Apr 7, 2021
North American sportswear giant Lululemon is limbering up to open in the McArthurGlen Designer Outlet
Cheshire Oaks.
The premium fitness brand will launch on 12 April as the centre reopens to the public. Spanning 2,099 sq ft, the store will showcase the brand’s latest technical collections for women, supporting a variety of exercise from running to yoga to gym training.
In addition, the new space will be a hub for the local community, with a team of educators on hand “to support guests in discovering the newest studio openings, running routes, and food destinations in the surrounding area”.
Cheshire Oaks general manager Kenny Murray said: “As an internationally-renowned activewear brand, lululemon has a unique product offering which will appeal to our loyal centre guests".
He added: “In spite of the current climate, we are committed to growing our retail offering to provide our guests with a premium shopping experience and look forward to sharing more exciting brand announcement throughout the year”.
Outlet malls were consistently among the strongest performing retail destinations post-lockdown last year and they're expected to outperform again this year, with sports brands also expected to be a strong draw for shoppers.