In 2010, Frédérique Picard acquired long-established French women’s footwear and leather goods brand Carel.
Interviewed by Olivier Guyot for this LuxurynsightXFashionNework French-language podcast, Picard, formerly with the L’Oréal group and CEO of niche perfumery brand Annick Goutal, retraces the challenges and successes associated with her entrepreneurial challenge.
Luxurynsight X FashionNetwork · Episode 35: Frédérique Picard talks to Olivier Guyot about ‘Building Timeless Brands’ FR
Picard evaluates the attraction for a brand like Carel of being able to tap its expertise, history, extensive archives and rich family history, with the founders’ descendants still active in the company. She also gives her opinion on the current economic situation, and summarises Carel’s initiatives and projects, focusing on the Chinese market’s potential.
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