Apr 14, 2021
Yoox Net-A-Porter’s luxury outlet e-store The Outnet has launched a new localised German-language site for Germany
and Austria.
The company said that in a phased launch, it will offer dedicated translated content, which will include the site’s homepage, newsletters, and push notifications across desktop and app.
To support customers in the region, dedicated customer care consultants are available, “offering expertise including size and fit advice, product information, order enquiries and delivery status in German”.
The launch of the English/German dual-language site offers a “future growth opportunity in a key European market for the luxury online business,” it said. It comes after The Outnet has seen “significant growth in the German market, with a strong average customer order value and an ever-growing new customer base”.
The company added that the “new launch signifies an exciting step forward in [its] localisation strategy”, following recent launches of a dedicated Japanese language site and a dual-language option in English/Arabic for customers based in the Middle East.