"I've always been a builder. Give 6-year-old me a box of random old plastic bricks, he'll build you a world like you've never seen before. I guess I'm still that same
kid. I mean, I didn't get into fashion for the glamour of the runway. I fell into fashion when it hit me what a unique opportunity it presented — build an intricate world through a super personal brand vision, meticulously design all of the products that make up that world, and if I'm doing it right, people will literally live in it every day. Cool, right?"Turns out worlds are a little more complex to maintain once you’ve built them, especially if we’re talking about an independent retail company and not a box of toys. Entireworld is a big idea, a massive undertaking, which would require significant capital to be able to compete with the countless brands out there. Just a few weeks ago, we were closing an acquisition deal that — after years of unsuccessful fundraising — would have finally given us a shot at realizing the financial potential of the brand. But that deal disappeared in a flash, leaving us and our factories high and dry and giving us no choice but to shut things to down.
"It's not all a sob story. Despite this nuclear apocalypse of an ending, I’m so proud of the Entireworld team and extended family and the world we built together over the last few years. And what a gift to be part of all of your lives during this insane pandemic, to have had purpose and meaning and hopefully provided some calm and comfort. Worlds are nothing without the people in them giving them life. Together, all of us were part of something ambitious and beautiful, a little odd, not quite perfect, but always full of love.
"Alas, here we are, a messy pile of bricks strewn across the floor, having a friggin’ liquidation sale — starting today, with more stuff going online over the next 2 weeks or so. Dare I say, everything must go. So stock up. Enjoy it. Live in it. Love in it.