As the sneaker world has exploded the past decade, so have the collaborations. There are the usual suspects, like the red-hot fashion designers and god-like sports stars. There are the less-expected
pairings, too, like Adidas enlisting actor-director Jonah Hill and professional gamer Ninja to co-sign some kicks. And then there are the Crocs. But this month marks the release of one of the more unpredicted sneaker collaborations in maybe ever: Reebok and Charles and Ray Eames.
More precisely, the limited-edition sneakers come via Reebok and Eames Office, the foundation that oversees the work and legacy of the two late designers. The Eameses, the groundbreaking husband-and-wife duo that helped shape the aesthetic of postwar California modernism, have remained just as relevant even decades after their deaths. Their mix of playful abstraction and philosophical concepts produced now-famous plywood furniture and one unconventionally-constructed house. And now they're coming to the world of sneakers.
Reebok's Club C is at the center of the collection, which makes sense: it's a no-nonsense sneaker that pairs with just about any wardrobe. It's a fitting shoe for designers known to favor simple, functional designs that still look incredible. A rotation of Eames-branded Club Cs will be released throughout the rest of the year, with the first sneakers dropping later this month.
Pretty slick box.
Mark Naradowski / Courtesy of Reebok