In partnership with independent London salon Neville Hair & Beauty, Amazon is expanding its offerings with Amazon Salon. The space caters to adults and kids, and it offers cut and color services
with a focus on showcasing tech innovations. Elena Lavagni, owner of Neville Hair & Beauty, describes that "the salon combines classic hairdressing services with technology to deliver a completely unique experience for clients."
The Amazon Salon in the UK gives people the chance to virtually try on different hair colors, and make purchases in-store by scanning with mobile devices.
Initially, the salon has launched to Amazon employees only but it will be open to the general public for bookings within a matter of weeks.