As a result of covering gray hair, people sometimes experience changes in the texture of their hair, scalp sensitivity or even hair loss, and MODA MODA is a first-of-its-kind darkening shampoo that
sets itself apart with a formula that's free of harmful dyeing ingredients. The innovative gray-to-brown solution is touted as "the first shampoo utilizing nature's browning principles observed in fruits and vegetables."
Developed in collaboration with biomaterial specialist Prof. Lee, MODA MODA provides an all-in-one solution for aging hair that addresses everything from hair loss and dandruff to scalp irritation. The cost-efficient shampoo is free from questionable ingredients and harmful additives, and it boasts a formula that makes the most of EWG Safe Grade ingredients.