As Ontario slowly begins to re-open, Heineken partners with RendezViews and Glassbox Barbershop to offer outdoor salon experiences accompanied with a refreshing beer. Dubbed Heineken Fresh Looks, the new marketing scheme will
help fans score exclusive haircuts, a hard-to-accomplish feat thanks to long waitlists at salons and barbershops. Fans over the age of 18 can book the complimentary haircut online from July 8 - July 22, 2021. The experience offers one-hour time slots that include an initial consultation for both short and mid-length hair.
“Heineken has been enjoyed in restaurants and bars around the world for many years and while we encouraged everyone to socialize responsibly during this incredibly difficult time, we’re thrilled to see people meeting up again at the patio,” says Sasha Romano Lopez, senior marketing manager for Heineken in Canada. “Now that our favourite establishments are back, and that goes for restaurants, bars, barbershops and salons alike, we thought we’d have some fun over a fresh pint and a fresh cut!”
Image Credit: Heineken