Solvay says that up to 75% of the world’s population has textured hair and it created a Restorative Textured Hair Routine that provides complete care for those who have curly and textured
hair. The routine includes 10 products that are geared towards cleansing, moisturizing and styling, all of which specifically address concerns related to caring for natural hairstyles.
Recognizing that there is a gap in high-end shampoos, conditioners and hair care products that uniquely serve consumers with this kind of hair, the company created this range of ready-to-use options. Since many consumers are embracing their natural hair as a unique part of their identity, more curly and textured hair products are needed, and Solvay's solutions focus on formulations with natural and eco-friendly ingredients.