Frederick Benjamin is officially available in 500 Target retailers. The company was founded by Michael James, who is on a mission to empower Black men in the grooming department. Frederick Benjamin's line
of men's haircare products boasts unique staples that ensure every man has the opportunity to sculpt his hair, no matter the style.
The brand offers a regimen of products rather than one-off formulas to ensure that men of color have the necessary tools for hair grooming. The regimen of products is now available at various target locations across the United States. Target will stock the range in the Textured Hair aisle this February to begin the rollout of Frederick Benjamin products. As of March, the products can be found in the Men's World aisle.
Image Credit: Frederick Benjamin