Last year, Gillette Venus launched an intimate grooming care line and the Pubic Hair & Skin Starter Kit (containing a pubic hair razor, soothing serum and cleanser shave gel) is now being
expanded upon with the Venus for Pubic Hair & Skin Gentle Trimmer.
The Venus for Pubic Hair & Skin Gentle Trimmer features a trimming comb to protect the skin and prevent tugging, and its waterproof design is optimized for use in the shower. The battery-powered trimmer for women is specially designed for thick hair and aesthetically, it matches the pearlescent look of the rest of the intimate grooming care products.
With this growing collection of products, the brand is unapologetic about using the phrase "pubic hair" and it is continuing to normalize conversations about body hair for women.