Gender-Neutral Hair Fragrances - Forever Generation by AURA Reminds of Fine Fragrance (

In celebration of its one-year anniversary, personalized hair care brand AURA is introducing a new gender-neutral fragrance called Forever Generation. This unique scent was created with fragrance partners and it "goes beyond
hair care and toes the line of fine fragrance." With a luxe combination of amber, musk, oak moss, lily of the valley, hedione, bergamot and mandarin, this gender-neutral scent marries masculine and feminine notes in an empowering way.

The launch of this new scent is bolstered by a Forever Generation digital campaign that immerses viewers into the aroma's alluring notes and stars non-binary models.

This new fragrance option from AURA enhances the brand's range of premium shampoos, conditioners and masques, all of which are personalized based on individual hair needs and goals.

Related Articles