In celebration of its one-year anniversary, personalized hair care brand AURA is introducing a new gender-neutral fragrance called Forever Generation. This unique scent was created with fragrance partners and it "goes beyond
hair care and toes the line of fine fragrance." With a luxe combination of amber, musk, oak moss, lily of the valley, hedione, bergamot and mandarin, this gender-neutral scent marries masculine and feminine notes in an empowering way.
The launch of this new scent is bolstered by a Forever Generation digital campaign that immerses viewers into the aroma's alluring notes and stars non-binary models.
This new fragrance option from AURA enhances the brand's range of premium shampoos, conditioners and masques, all of which are personalized based on individual hair needs and goals.