These hair mask innovations include activated charcoal haircare solutions and personalized hair mask products.
Clean hair care brand Briogeo's hydrating hair mask with avocado and kiwi is a standout, formulated to
nourish all hair types including "wavy, curly, coily and even straight hair." While addressing frizz and dryness, the product does so without featuring protein which can reduce overall body and volume.
Monat's activated charcoal hair mask is another notable example that leaves one's scalp soft, deeply cleaned and conditioned. The Charcoal Gelée Hair Masque's activate charcoal ingredients detoxify and remove dirt while meadowfoam seed oil and coconut oil help boost moisture retention.
Function of Beauty's custom hair masks round off this list and speak to growing consumer desires for bespoke beauty and self care products, especially as they continue to spend more time inside their homes during the ongoing COVID-19 pandemic.