Custom beauty brand Prose and BreezoMeter, the climate tech company that powers the air quality index on the Apple Weather App, are teaming up to take personalized hair care to the next
level with formulas that offer protection from various climate conditions. Equipped with environmental intelligence to deliver personalized protection against pollution, smoke and other factors, custom formulas are now even more bespoke and problem-solving.
An individual’s environment plays a large part in the health of their hair and scalp and this pioneering approach to beauty acknowledges that areas closer to industrial complexes are more polluted than rural areas. As such, supportive ingredients will be added based on the environmental factors or "geo aggressors" detected in a user's specific location.