A new wave of products for haircare are being directly influenced by the popularity of skincare, as seen in the new fragrance-free Be Gentle, Be Kind ultra-soothing haircare collection from Briogeo. This
whole haircare collection is devoting to caring for the hair and scalp like sensitive skincare that's free from fragrances and essential oils.
The soothing hair product collection includes essentials like shampoo and conditioner, as well as a detangling spray that skip out on Briogeo's "6-free" ingredient exclusions—that means no parabens, harsh sulfates, silicones, phthalates or artificial dyes.
As Nancy Twine, CEO and founder of Briogeo, says: "When we’re thinking of fragrance- and allergen-free haircare, we’re not just thinking of the hair or just the scalp, we’re thinking about every part of the body that shampoo and conditioner come in contact with during the shower experience."
Image Credit: Briogeo