Jozi Curls makes clean curly haircare that's powered by high-quality ingredients accessible to a wide range of consumers with curly or coily hair, as the products are priced at just $4.99 each.
The brand is launching with seven products that include essentials such as the Hydrating Shampoo and Leave-In Conditioner, plus a Styling Gel and a Curl Enhancing Spray. One standout is the Curl Hydrating Pudding, which takes the form of a moisturizing treatment that's useful for reducing frizziness while enhancing softness and shine.
Some of the key ingredients that can be found throughout the affordable, clean curly haircare range include extracts from African plants like baobab, marula oil, honeybush and raw shea butter. The plant-powered products with sustainably sourced ingredients are free from parabens, phthalates or colorants.