Developed by Kao, the Tube-Like-Pouch is a waste-reducing packaging solution that takes the form of a hybrid bottle and tube. The product combines the best features of both packaging types and helps
to use 50% less plastic and reduces product waste.
John Frieda is introducing the innovative packaging solution for a range of its products, including the John Frieda Frizz Ease Daily Nourishment shampoo and conditioner, as well as the Sheer Blonde Highlight Activating shampoo and conditioner. With this waste-reducing flexible design, it's easier to squeeze every last drop from the pouch.
This eco-friendly hair product packaging design represents the Kao Kirei Lifestyle Plan, which is focused on making everyday life both beautiful and sustainable.
Image Credit: Kao