Jenny Seiler, Country Leader for Gillette Canada commented, "We're excited to announce the launch of the King C. Gillette range in Canada – it's our first complete lineup of products and tools designed for men with facial hair. Our founder King C. Gillette revolutionized the male grooming experience more than a century ago, and so it is fitting that this new brand bears his name. All men have their own grooming styles which are personal to them, and so we've put all our years of shaving experience together with the very best razor, hair and skin care technologies to create this full range of tools, accessories and care products to meet all the grooming needs of all men. It's the one-stop shop for grooming that men have been looking for."
For shaving and edging, the collection includes the Double Edge Safety Razor and Blade Refills, the Neck Razor, and the Transparent Shave Gel. For triming, the brand offers a beard trimmer, and for care, The King C. Gillette boasts the Daily Beard and Face Wash, the Soft Beard Balm, and the Beard Oil.