Flourish is a new product line from Virtue Labs that targets female hair loss and acknowledges that half of all women will suffer from hair loss in their lifetime and 40% by
the time they are 40, according to the American Academy of Dermatology. Although hair loss is traditionally regarded as a male problem, it's estimated that there are 30 million women in the United States who are struggling with hair loss.
To address women who are suffering from hair loss, Virtue Labs created a line that starts at the scalp and creates "a fertile environment for hair to grow by nourishing the microbiome, clearing the follicles, and strengthening the moisture barrier." The line includes an exclusive and innovative keratin protein complex Alpha Keratin 60ku CLINICAL.