The Coach RTW Fall Winter 2021 show was broadcast with Coach TV: Live From Shanghai, a retro-style video segment that mashed up past and present. The event itself was styled like a
drive-in and the video kicked off with low-quality video captures, infomercials and even a few cameos from Coach ambassadors like Michael B. Jordan and Jennifer Lopez.
Although this is Coach's first return to in-person events after a year of canceled runway shows, the brand has grown in popularity on TikTok. Fittingly, TikTok star Rickey Thompson and model Xiao Wen Ju hosted the runway event, which was full of styles that are now highly coveted by Gen Z like the Coach Pillow Tabby Shoulder Bag.