Popular sportscar brand Ferrari launched its first in-house luxury fashion collection called Genesis 2021. The capsule draws on the talents of Rocco Iannone who previously designed for brands like Dolce & Gabbana
and Giorgi Armani. Genesis 2021 brings Ferrari's iconic style to bear alongside graphic prints and pop culture influences. The collection consists of 52 pieces, most of which are unisex, and includes sneakers designed by Puma.
Genesis 2021 capitalizes on Ferrari's far-reaching brand awareness and offers consumers a dedicated way to sport the brand in the everyday. The collection is inspired by Ferrari's racing history which is evident in the capsule's sporty colors, sleek looks, and futuristic cuts. The Genesis 2021 collection was released on June 13th, 2021. The Spring/Summer capsule is available online and in select Ferrari stores.
Image Credit: Ferrari