AMO, a dutch design studio, create a bright red tunnel runway and matching bright red floating squares for Prada's Spring/Summer 2022 collection. The menswear line was revealed on the stand-out platforms to
showcase the Italian brand's luxurious and dramatic collection.
The platforms were installed on a beach in Sardinia, while the runway was stationed at the OMA-designed exhibition space in Milan. Models were photographed and filmed wearing Prada's latest innovations to advertise the collection. The red tunnel runway featured angular sides to contrast the models' outfits as they walked through. Models were also shown seated on island-like floating squares amidst the ocean, creating an expansive background. AMO aimed to represent a world without constrictions through the infinite coastal landscape.
Image Credit: Dezeen