To celebrate the luxury French fashion house, Louis Vuitton launched a new NFT art video game. The game combines NFT art, heritage, and innovation to celebrate the brand's 200 years. The art-infused
video game blends the excitement of escapism with education to create a unique entertainment experience.
Appropriately named Louis the Game, it prompts players to embark on a quest that nods to the journey of the brand's founder. At age 14, the young Louis Vuitton trekked from his home in France's Jura region to Paris. His quest spans two years and 292 miles before he became one of the most popular fashion designers. The game's protagonist, Vivienne, embarks on her own similar quest across fantasy locations to reach a festive destination.
Image Credit: Louis Vuitton