Neiman Marcus has launched its fall campaign, which focuses on promoting a sense of normalcy amid the COVID-19 pandemic. The campaign is called 'Reintroduce Yourself' and uses a storytelling approach to empower
individuals to turn their lives off of pause.
'Reintroduce Yourself' is one of the bigger campaigns Neiman Marcus has done in quite some time and will feature a series of multimedia prints, digital advertising, social media posts, in-store visuals, videos, and events. The campaign is about reintroducing oneself to the workplace, to social events, and society at large. The videos and photo shoots for the campaign are all inspired by a metamorphosis of people's lives - from being stuck at home to being out and about.
The campaign will feature 100 new brands and will emphasize the must-haves for the fall.
Image Credit: Neiman Marcus