Balenciaga launched its Spring Summer 2022 collection with the help of the Simpsons characters. The luxury fashion house introduced the collection with a fake red carpet event and a short film showing
the cartoon characters dressed in the Spring Summer 2022 collection.
The event was hosted as a film premiere at the Théâtre du Châtelet in Paris on October 2nd. A tented space with a bright red carpet and paparazzi press acted as the fashion runway and led into the auditorium where the Simpsons film was premiered. Alongside the models, a mixture of friends of the brand and celebrity invitees walked the carpet and posed for photos wearing Balenciaga's new collection. The brand's creative director, Demna Gvasalia, explained the inspiration for the unconventional walkway: "I've wanted to do a premiere concept where the guests would be the show for many seasons."
Image Credit: Balenciaga