Site-Specific Fashion Shows - Alexander McQueen's Collection Speaks to the UK's Distinct Climate (TrendHunter.com)

Chilean architect Smiljan Radic built a cloud-like dome for luxury fashion house Alexander McQueen's Spring/Summer show. The luxury fashion house invited guests to a large-scale transparent dome on a rooftop in East
London, debuting their 2022 Spring/Summer collection. After debuting its latest collections in Paris for the past 20 years, Alexander McQueen returned home with a performance that distinctly spoke to British life.

The ever-changing London skies inspire this year's collection and how turbulent weather in the UK can be. Alexander McQueen's creative director Sarah Burton explains, "I am interested in immersing myself in the environment in which we live and work, in London, and in the elements as we experience them each day." To continue this theme of weather, temperament, and unpredictability, architect Smiljan Radic designed a large-scale, cloud-like dome to house the show. The transparent structure speaks to the outside climate and directly incorporates it into the experience.

Image Credit: Alexander McQueen, designboom, designboom, designboom, designboom, designboom

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