'Elle,' the France-based women's fashion magazine, has announced that it will become a fur-free fashion magazine by January 2023. Elle has 45 different editions across the globe, and as of January 2022,
33 of these editions will not feature real fur whether in Elle content or sponsored advertising.
In addition to eliminating fur promotion from its magazine, Elle has noted that its company values are shifting to be more climate-focused and less damaging to the ecosystem. Removing fur from Elle magazine is a part of this change, but this new policy is also meant to send a message to the luxury clothing industry, one that says luxury clothes makers should be aware of the environmental damage caused by harvesting fur for clothing. Elle is not the first entity in the luxury fashion world to ban the use of fur as more and more companies follow this trend.
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