Through Mattel Creations, three one-of-a-kind Barbie x Balmain NFTs will be sold at auction and collectors will get access to not only a digital asset but also a unique doll-sized Barbie x
Balmain look. This collaboration blurs the lines between digital and traditional collecting and it marks the first time that Barbie is entering the world of digital art. The new avatars of Barbie and Ken are styled in designs from Balmain.
The Barbie x Balmain NFTs can only be found through the Mattel Creations e-commerce platform and through an online auction hosted on mintNFT. With the ever-expanding metaverse, Mattel Creations is becoming a destination for the next generation of collectors and those who want to align themselves with fashion icons and become part of fashion history.