For the new campaign, Maté transformed Balenciaga's most iconic models into purposefully low-resolution CGI renderings, which are then shown donning the garments from the new collection against a bright red backdrop. Models in the virtual campaign include Tommy Blue, Abdou Diop, Zinedine El Ouazzani, Gwen Lu, Eugenie Bondurant, Marie-Agnès Diene, Aki Nummela, Anania Orgeas, Hansi Schmidt, Minttu Vesala, and Inti Wang.
As a result, the new campaign is both unconventional and quintessentially Balengica; and while the Internet is currently split regarding its artistic value, there's no denying that the campaign has done an effective job of highlighting the label's new retro-futuristic pieces in an innovative and engaging manner.
Image Credit: Balenciaga