To create an immersive launch experience, the brand removed all other accessories and ready-to-wear collections and shelving from the store and installed temporary metal fixtures. The temporary fixtures were then wrapped in fluffy, bright pink faux-fur. The Le Cagole pop-up installation is open at Balenciaga's Mount Steet store in London from April until June 2022. With sustainability in mind, the luxury brand repurposed metal from previous projects to create temporary fixtures.
Image Credit: Balenciaga