Balenciaga wraps one of its London locations in pink faux-fur to celebrate its Le Cagole collection. The luxury brand is creating a maximalist aesthetic to launch the collection, which riffs on its
popular La Cagole Bag. The line's collection of luxury items includes accessories and shoes.
To create an immersive launch experience, the brand removed all other accessories and ready-to-wear collections and shelving from the store and installed temporary metal fixtures. The temporary fixtures were then wrapped in fluffy, bright pink faux-fur. The Le Cagole pop-up installation is open at Balenciaga's Mount Steet store in London from April until June 2022. With sustainability in mind, the luxury brand repurposed metal from previous projects to create temporary fixtures.
Image Credit: Balenciaga